Cara Premium Download Free Shutterstock' title='Cara Premium Download Free Shutterstock' />Personal site of authoreditor Pat McNees, personal historian and medical historian, bringing a light touch to heavy subjects, helping people and organizations tell. Ways To Send Emails Your Customers Will Love. Young love in the 2. Image via Shutterstock. Psst This post was originally published in 2. Since launching the Unbounce Marketing Blog, this post has become one of our top performing posts of all time. We hope you enjoy the read. Research shows there are over 2. BILLION. The average professional sends and receives 1. Thats a lot of competition. To give yourself the best chance of cutting through with your email marketing, you need to send emails your customers love. But how By thinking about each customers current relationship with your business, you can send emails each individual customer will find relevant. Here are six ways you can send emails your customers will love. Segment your users. The most obvious place to start in order to send emails your customers want to see is segmentation. Dont send everyone the same thing This sounds obvious, but very few businesses take the time to do any segmentation at all. Cara Premium Download Free Shutterstock' title='Cara Premium Download Free Shutterstock' />There are many, many ways to slice your customer base, ranging from something as basic as RFM Recency when did a customer last buy from youFrequency how often does a customer buy from youMonetary Value how much do they spendto much more complex statistical models that try and factor in a whole range of historical data and future estimates. Click for full size image. Internet Retailer covers this example from Intermix, who used this strategy to increase email conversions by 1,0. Even some simple segmentation will put you ahead of the pack. Free stock photos you can use everywhere. Free for commercial use No attribution required. In the Aurinia Pharmaceuticals Inc NASDAQAUPH public offering, common shares totaling 22,300,000 will be offered at 6. The biopharmaceutical. Recipe For Lemon Detox Water Yogi Detox Herbal Tea Recipe For Lemon Detox Water How Often Can I Do The 3 Day Detox Cleanse Detox Iced Green Tea Recipes. Fat Burning Workout With Weights Dr Gibson Weight Loss Chico Ca Fat Burning Workout With Weights Exercise Routines For Fast Weight Loss Raise Hdl Cholesterol. Next time you send out a promotional newsletter Id recommend having at least two segments Customers that have purchased before and new customers. Use simple segments to change your offer in each email you are sending and, ultimately, improve your profit from this campaign. For example, why not offer new customers who have subscribed but never bought a discount. Give past, loyal customers access to a hidden series of products for the new season as a reward for their loyalty. The best part Implementing this type of segmentation can be as simple as pulling the order history out of your database and adding a true or false value to your email marketing list. And dont forget to measure the net result and see how it compares to your normal promotions. Id be surprised if the results havent improved. Already doing basic segmentation A clever, more advanced trick, is to use trigger based emails to send very specific emails to your customers based on what they do on your site. Amazon is always a great example of this in action, as they hone in on your browsing history and actively follow up on site activity with a series of emails. Setting up emails like this can be done with good lifecycle email marketing software that allows you to track your customers actions and trigger a series of emails to users who look at product category cameras, for example but do not checkout. The point The web is a powerful place, and you are now able to access and use more information about your customers than ever before. Use your customers information to segment when sending marketing emails and youll be ahead of or at the very least on par with your competition Write a winning subject line every time. Download our FREE Cheat Sheet to learn how to identify bad subject lines. By entering your email youll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius. Set up an automated campaign. Automated emails give you the power to personalize in a way you simply cannot recreate manually. Below are a few examples of quality automated emails that show their power 1. A founder sending an email within an hour of a customer signing up. At scale this sort of email is impossible to keep on top of if youre emailing manually. With a little engineering and ensuring you keep things simple you can quickly implement an email like this that goes out to customers automatically. As long as you actually follow up on any responses, youll find that this campaign really resonates with new customers. Path Of Neo Patch 2 Eu. This example from Hello. Fax is a great one. Drilling down your funnel, like this example from Flightfox. Every business has a funnel of some sort. You should be tracking where your customers are in your funnel and using email to move customers from one step to the next. The best way to do this is to provide useful information each step of the way. Sending tens, hundreds or thousands of customers an individual email based on where they are in your funnel could not be done manually, but automated emails give you the power to send something individually relevant. Click for full size image. This doesnt mean you have use formal language or lots of pictures. Take a look at the example above from Flightfox, who used a simple, plain text question and answer format to double the conversions on a lifecycle email. This hyper relevant example from Amazon. Sending emails based on a customers specific browsing habits is something you could never do with a team of people it wouldnt be very efficient, but using automated emails allows you to trigger an email with content related to your customers experiences so far on your website. Dont underestimate the power of automated emailsI could spend a lot of time going through how to setup automated lifecycle emails, but this slideshow does the job faster and smoother than I can3 Steps To Make Your Lifecycle Emails Soar by you caught me, its me Chris Hexton. The point Setup an automated email to guide customers through your funnel. Use a simple, personal question and answer style format to make sure the email is helpful. Consider sending a series of emails, not just one, and dont be afraid to send the first email a few hours after your customer first triggers the action in question. Send from YOUR email address. I did a search of my inbox the other day for the term noreply and got over 1,0. March. Admittedly, I get a lot more emails than the average user, but thats a lot of noreplydomain. These emails were from startups, big brands and everything in between. In many cases they were simple promotional emails or updates. There is no REAL reason to use a noreply email address for a marketing email. Even if youre sending the email to hundreds of thousands of people you can use an address like infoyourdomain. Active communication with your customers is the way of the future. As Hub. Spot points out in their slideshow, What The Fck Is Social Media, brands are winning engagement with their customers at every opportunity across every medium. There are all sorts of tools out there to help with managing customer responses, my favourite being Help. Scout. Bottom line you should use a personal email and give your customers the chance to respond if they want, becauseWhat if your customers have a question about your sale What if your customers respond and ask how to setup a new featureFor every 1. Do you want to miss out on 9. Talking to customers is everything when it comes to running an online business. You cant chat to them over the counter but you can chat to them via email The point Use a REAL email address, not noreplydomain. Run a simple AB test.